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- BUSINESS, Page 49Business NotesSCHOOL SUPPLIESGoodbye to Lemon Yellow
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- Any child who has ever wielded a Crayola knows the ideal
- color for tree trunks: raw umber. But henceforth, basic brown
- will have to do the job. This month Crayola retired raw umber
- and seven other colors from its 64-crayon box to make way for
- such trendy new shades as cerulean, fuchsia and vivid
- tangerine. Binney & Smith, which produces 2 billion Crayolas
- a year, is making the change in response to children's current
- taste for brighter colors.
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- Not everyone is satisfied with the new lineup, which will
- replace such classics as maize, violet blue and orange red, all
- introduced in 1949. Mournful fans have formed the National
- Campaign to Save Lemon Yellow. "Blue gray is gone!" moaned
- Charles Gibson, co-host of Good Morning America. "How can you
- do Confederate-soldier pictures without it?"
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